Lesson 1A: Idiomatic Expressions

Common Business Idioms from Scenario 1

This lesson covers common idiomatic expressions used in business contexts, particularly in marketing and team discussions. Each idiom is defined and illustrated with an example sentence.

Go the extra mile
Definition: To make more effort than is expected or required; to do more than what is necessary.
Example: Our customer service team always goes the extra mile to ensure clients are satisfied with their purchases.
A leg up
Definition: An advantage over competitors or others; help that gives someone a better chance of success.
Example: Having experience in digital marketing gives you a leg up when applying for this position.
Think outside the box
Definition: To think creatively and unconventionally; to approach problems in new and innovative ways.
Example: We need to think outside the box if we want to attract younger customers to our traditional brand.
Make a big splash
Definition: To attract a lot of attention; to make a strong, noticeable impact or impression.
Example: The company's new advertising campaign made a big splash on social media with millions of views in the first week.
Sweeten the deal
Definition: To make an offer more attractive by adding something extra; to improve the terms of an agreement.
Example: To close the sale, the real estate agent agreed to sweeten the deal by including all the furniture.
Kill two birds with one stone
Definition: To accomplish two different things with a single action; to achieve two objectives at once.
Example: By attending the conference, I can kill two birds with one stone—network with potential clients and learn about new industry trends.
Rome wasn't built in a day
Definition: Important or complex things take time to create or achieve; success requires patience and persistence.
Example: Don't get discouraged if your startup isn't profitable yet—Rome wasn't built in a day.
Keep your eyes on the prize
Definition: To stay focused on your ultimate goal; to not be distracted from what you want to achieve.
Example: Even though the project is challenging, we need to keep our eyes on the prize and remember why we started this initiative.
Pay off
Definition: To produce good results; to be successful or worthwhile after effort or investment.
Example: All those late nights studying really paid off when she received the promotion.
Roaring success
Definition: A very great success; an achievement that is extremely successful and impressive.
Example: The product launch was a roaring success, with sales exceeding our projections by 200%.
Put our heads together
Definition: To work together as a group to solve a problem or create something; to collaborate and share ideas.
Example: If we put our heads together, I'm sure we can find a solution to this budget problem.

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