This lesson covers essential business vocabulary words used in marketing and professional discussions. Each word is defined and illustrated with an example sentence.
Discuss (verb)
Definition:
To talk about something with someone, especially to exchange ideas or decide something.
Example: The team will discuss the budget proposal at tomorrow's meeting.
Promotion (noun)
Definition:
Activity intended to help sell a product or service; advertising and marketing efforts.
Example: The store is running a special promotion with 30% off all items this weekend.
Cosmetics (noun)
Definition:
Products applied to the face and body to enhance or alter appearance; makeup and beauty products.
Example: She works in the cosmetics industry, developing new skincare products.
Effectively (adverb)
Definition:
In a way that produces the desired result; successfully and efficiently.
Example: To communicate effectively, you need to be clear and concise.
Stand out (phrasal verb)
Definition:
To be easily seen or noticed; to be noticeably different or better than others.
Example: Her creative portfolio really stands out among all the other applicants.
Competition (noun)
Definition:
Other businesses or people trying to succeed in the same market; rivalry in business.
Example: The competition in the smartphone market is extremely fierce.
Personalized (adjective)
Definition:
Designed or adapted for a particular person or individual needs; customized.
Example: The company offers personalized service to each customer based on their preferences.
Consultations (noun)
Definition:
Meetings to discuss something or get advice from an expert.
Example: The lawyer offers free initial consultations to potential clients.
Influencer (noun)
Definition:
A person with the ability to affect the purchasing decisions of others because of their authority, knowledge, or relationship with their audience.
Example: The beauty influencer has over two million followers on Instagram.
Industry (noun)
Definition:
A particular area of business or commercial activity; a sector of the economy.
Example: She has worked in the technology industry for over fifteen years.
Endorse (verb)
Definition:
To publicly support or approve of something or someone, especially a product or service.
Example: Many celebrities endorse products in exchange for payment.
Innovative (adjective)
Definition:
Featuring new methods or ideas; original and creative.
Example: The company is known for its innovative approach to sustainable packaging.
Campaigns (noun)
Definition:
Organized series of activities designed to achieve a particular goal, especially in marketing or advertising.
Example: Our marketing campaigns this year focus on social media engagement.
Organize (verb)
Definition:
To arrange or plan an event or activity; to coordinate and prepare.
Example: We need to organize a team-building workshop for next month.
Celebrities (noun)
Definition:
Famous people, especially in entertainment or sports.
Example: Many celebrities attended the charity gala last night.
Showcase (verb)
Definition:
To display or present something in a way that attracts attention and highlights its best features.
Example: The fashion show will showcase designs from emerging designers.
Exclusive (adjective)
Definition:
Limited to a specific person or group; not available to everyone; high-end or prestigious.
Example: Members receive exclusive access to new products before they launch.
Buzz (noun)
Definition:
Excited interest or attention; positive word-of-mouth or excitement about something.
Example: The new restaurant has created quite a buzz on social media.
Word-of-mouth (noun)
Definition:
Information or recommendations passed from person to person through conversation.
Example: The café's success is mainly due to positive word-of-mouth from satisfied customers.
Encourage (verb)
Definition:
To give support, confidence, or hope to someone; to promote or stimulate an action.
Example: The manager encourages employees to share their innovative ideas.
Spread the word (idiom/phrase)
Definition:
To tell other people about something; to share information widely.
Example: Please spread the word about our upcoming charity event.
Ambassadors (noun)
Definition:
People who represent and promote a brand, product, or organization.
Example: Our brand ambassadors help promote our products on college campuses.
Underestimate (verb)
Definition:
To think something is less important, powerful, or valuable than it really is.
Example: Don't underestimate the importance of good customer service.
Satisfaction (noun)
Definition:
The feeling of pleasure or contentment when something meets your expectations or needs.
Example: Customer satisfaction is our top priority.
Establish (verb)
Definition:
To set up or create something on a firm or permanent basis; to gain recognition or acceptance.
Example: The company was established in 1985 and has been growing ever since.
Leverage (verb)
Definition:
To use something to maximum advantage; to make the best use of a resource or opportunity.
Example: We can leverage our existing customer base to expand into new markets.
Testimonials (noun)
Definition:
Written or spoken statements that praise or recommend a product, service, or person.
Example: The website features customer testimonials highlighting their positive experiences.
Contests (noun)
Definition:
Competitions in which people try to win prizes by demonstrating skill or meeting certain conditions.
Example: The company runs monthly contests on social media to engage followers.
Persistent (adjective)
Definition:
Continuing to do something despite difficulty or opposition; determined and steady.
Example: You need to be persistent when building a successful business.
Discourage (verb)
Definition:
To make someone lose confidence or enthusiasm; to try to prevent something from happening.
Example: Don't let one rejection discourage you from pursuing your goals.