Lesson 4A: Idioms and Collocations

Common Business Idioms and Collocations from Scenario 4

This lesson covers common idioms and several important collocations used in business contexts. Collocations are words that commonly go together in natural English. Each expression is defined and illustrated with an example sentence.

Idioms

Refer back
Definition: To look at or consult something again; to return to previously provided information or materials.
Example: If you have questions about the policy, please refer back to the employee handbook we distributed last month.

Collocations

Target market
Definition: A specific group of potential customers that a business aims to reach; the intended audience for products or services.
Example: Our target market consists of young professionals aged 25-35.
Long-term benefits
Definition: Advantages or positive effects that will be experienced over an extended period of time.
Example: Investing in employee training provides long-term benefits for the company.
User-generated content
Definition: Material created and shared by customers or users rather than by the company; content made by the audience.
Example: The brand's social media strategy relies heavily on user-generated content from satisfied customers.
High-traffic area
Definition: A location where many people pass through; a busy or heavily frequented place.
Example: The kiosk is positioned in a high-traffic area to maximize visibility.
Before and after
Definition: A comparison showing the state of something prior to and following a change or treatment.
Example: The before and after photos clearly show the effectiveness of the renovation.

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