This lesson covers essential business vocabulary words used when planning promotional events and customer engagement strategies. Each word is defined and illustrated with an example sentence.
Discussion (noun)
Definition:
A conversation or debate about a particular topic; the exchange of ideas.
Example: The team had a productive discussion about next quarter's goals.
Firsthand (adjective/adverb)
Definition:
Directly from the original source; obtained or learned through personal experience.
Example: The manager witnessed the problem firsthand during her visit to the factory.
Crucial (adjective)
Definition:
Extremely important or essential; decisive or critical.
Example: Customer feedback is crucial for improving our service quality.
Engaging (adjective)
Definition:
Attracting and holding attention or interest; charming or appealing.
Example: The presenter gave an engaging talk that kept everyone's attention.
Dedicated (adjective)
Definition:
Devoted or committed to a particular purpose or task; exclusively assigned.
Example: We set up a dedicated support line for premium customers.
Pop-up (adjective)
Definition:
Temporary and appearing suddenly; a short-term retail or event space.
Example: The brand opened a pop-up store in the city center for the holiday season.
Demonstrate (verb)
Definition:
To show or make evident through examples or practical application; to prove.
Example: The sales representative will demonstrate how the software works.
Transformative (adjective)
Definition:
Causing a major change or improvement; having the power to dramatically alter something.
Example: The new technology had a transformative effect on the industry.
Knowledgeable (adjective)
Definition:
Well-informed and intelligent; having extensive knowledge about a subject.
Example: The knowledgeable staff can answer any questions about our products.
On-site (adjective/adverb)
Definition:
Located at or happening at the place being discussed; at the actual location.
Example: We have on-site technical support available during business hours.
Suitable (adjective)
Definition:
Appropriate or right for a particular purpose, person, or occasion.
Example: This office space is suitable for a team of ten people.
Complimentary (adjective)
Definition:
Given free as a courtesy or gift; provided without charge.
Example: Hotel guests receive complimentary breakfast each morning.
Analyze (verb)
Definition:
To examine something in detail to understand it better or discover more about it.
Example: The team will analyze the sales data to identify trends.
Tailored (adjective)
Definition:
Made or adapted for a particular purpose or person; customized.
Example: We offer tailored solutions to meet each client's specific needs.
Ambiance (noun)
Definition:
The character and atmosphere of a place; the mood or feeling created by an environment.
Example: The restaurant has a romantic ambiance with soft lighting and quiet music.
Refreshments (noun)
Definition:
Light snacks and drinks, especially those served at meetings or events.
Example: Refreshments will be served during the networking session.
Informational (adjective)
Definition:
Providing useful information; educational or instructive.
Example: The website has an informational section about the company's history.
Informed (adjective)
Definition:
Having knowledge about something; educated or aware of facts.
Example: Customers can make informed choices when they have all the necessary information.
Incentives (noun)
Definition:
Something that motivates or encourages someone to do something; rewards or benefits offered.
Example: The company offers performance incentives to motivate sales staff.
Gift-with-purchase (noun phrase)
Definition:
A free item given to customers when they buy a product; a promotional offer.
Example: Customers receive a tote bag as a gift-with-purchase when they spend over $50.
Urgency (noun)
Definition:
The quality of being important and requiring immediate action or attention; pressing need.
Example: The limited-time offer creates a sense of urgency among shoppers.
Hashtags (noun)
Definition:
Words or phrases preceded by the # symbol, used on social media to identify topics or themes.
Example: Use the hashtags #NewProduct and #Innovation when posting about the launch.
Efficacy (noun)
Definition:
The ability to produce the desired result; effectiveness.
Example: Clinical trials demonstrated the efficacy of the new medication.
Immersive (adjective)
Definition:
Providing a completely engaging experience; deeply absorbing or involving.
Example: The virtual reality game offers an immersive experience for players.