Lesson 5A: Idioms and Collocations

Common Business Idioms and Collocations from Scenario 5

This lesson covers common idioms and several important collocations used in business contexts. Collocations are words that commonly go together in natural English. Each expression is defined and illustrated with an example sentence.

Idioms

Keeping in mind
see previous lesson
Example: We should choose a location for the office keeping in mind the needs of employees with families.
Comes to mind
Definition: To think of something; to occur to someone as a thought or idea.
Example: When I think of excellent customer service, your company immediately comes to mind.
Let's not forget
Definition: A phrase used to remind people about something important that shouldn't be overlooked.
Example: Let's not forget that our main goal is customer satisfaction, not just profit.
Open doors
Definition: To create opportunities or possibilities; to make something available or accessible.
Example: This partnership will open doors to new markets in Asia.
New heights
Definition: Greater levels of success or achievement than previously reached; unprecedented success.
Example: The company's stock price has reached new heights after the product launch.

Collocations

Brand visibility
Definition: How easily and frequently a brand is seen or recognized by potential customers.
Example: The billboard campaign significantly increased our brand visibility in the downtown area.
Strong following
Definition: A large and loyal group of supporters, fans, or customers.
Example: The influencer has a strong following among fashion-conscious millennials.
Positive impact
Definition: A beneficial or favorable effect on something.
Example: The new training program had a positive impact on employee productivity.
Social media presence
Definition: The extent and quality of a brand's or person's activity and visibility on social media platforms.
Example: The company is working to improve its social media presence across multiple platforms.
Star power
Definition: The ability of a famous person to attract attention and generate interest or sales.
Example: The actor's star power helped the movie become a box office success.

Name and ID required for PDF print.