Lesson 10B: Vocabulary

Business Vocabulary from Scenario 10 (B1+ Level)

This lesson presents important business vocabulary used in Scenario 10. Each word is defined and illustrated with an example sentence relevant to business contexts.

Hesitant
Definition: Uncertain or reluctant to act; showing doubt or unwillingness to make a decision.
Example: The investor was hesitant to commit funds without seeing more market research.
Appease
Definition: To pacify or satisfy someone by making concessions or addressing their concerns.
Example: The company offered a discount to appease the frustrated customers.
Hesitation
Definition: The act of pausing or being uncertain before taking action; a state of doubt or indecision.
Example: After some hesitation, the board approved the merger proposal.
Endorsement
Definition: Public support or approval of a product, service, or idea, often by a celebrity or influential person.
Example: The celebrity's endorsement significantly boosted our brand awareness.
Enthusiastic
Definition: Showing intense and eager interest, excitement, or approval.
Example: The sales team was enthusiastic about the innovative features of the new smartphone.
Essential
Definition: Absolutely necessary; extremely important and fundamental.
Example: Strong communication skills are essential for effective leadership.
Materialize
Definition: To become actual fact; to happen or come into existence.
Example: The anticipated deal failed to materialize after months of negotiation.
Safeguard
Definition: To protect or preserve something from harm or damage; to take measures to ensure security.
Example: Companies must safeguard customer data against cyber threats.
Transparency
Definition: Openness and honesty in communication; the quality of being clear and easily understood.
Example: Financial transparency is crucial for maintaining investor confidence.

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