Scenario Overview
Kashira's representative, Jack, makes a conference call to Sarah and Sally about why Kashira would make a better choice than Jenny. He gives a few reasons. Sally and Sarah list two reasons why they still want Jenny, and Jack addresses those issues as well. They agree to get back to Jack as soon as possible. Sally and Sarah now have a discussion about the ramifications of choosing Kashira over Jenny, especially since they promised Jenny first choice, even though the one-month trial for Jenny has passed.
Participants: Jack (Kashira's Representative), Sarah (Marketing Manager), Sally (Company President)
Dialogue
Jack:
Hello, Sarah and Sally. Thank you for taking the call. I wanted to discuss why Kashira would make a better choice for endorsing your products compared to Jenny. First, Kashira has a global fan base and a strong presence in multiple markets. Her appeal and reach would significantly boost your product's visibility and sales. Second, Kashira's energetic and charismatic personality aligns well with your brand's image, creating a vibrant and engaging connection with consumers.
Sarah:
Thank you, Jack, for highlighting Kashira's strengths. While we recognize Kashira's impressive qualities, there are two specific reasons why we still believe Jenny is the ideal choice for our endorsement. First, Jenny's long-standing reputation and influence in the beauty and entertainment industry resonate with our target audience, particularly middle-aged women. Her endorsement would bring a sense of trust and credibility to our products. Second, Jenny's commitment to promoting healthy skin and embracing aging aligns perfectly with our brand's values. She embodies the message we want to convey to our customers.
Jack:
I understand your perspective, Sarah and Sally. However, I'd like to address your concerns. Kashira's versatility as an artist and her dedicated efforts in empowering women make her relatable to a wide range of demographics, including your target market of middle-aged women. She can effectively convey the message of embracing beauty at any age. Moreover, Kashira's international appeal allows her to connect with diverse audiences, potentially expanding your product's reach beyond borders.
Sally:
Thank you, Jack, for providing your insights on Kashira's strengths. We will carefully consider your points and get back to you as soon as possible with our final decision. However, I must acknowledge that choosing Kashira over Jenny may have some ramifications, given that we promised Jenny the first choice. Although the one-month trial period has passed, we want to handle this situation with integrity and transparency.
Sarah:
I completely agree, Sally. We must honor our commitment to Jenny and handle this situation professionally. It's important for us to communicate with Jenny openly and honestly, explaining the circumstances and the reasons behind our decision. We can express our appreciation for her interest and assure her that we genuinely value our partnership.
Sally:
Absolutely, Sarah. Maintaining a positive and respectful relationship with Jenny is crucial, regardless of our final decision. We will reach out to Jenny and have an honest conversation about the current situation, expressing our gratitude and understanding for her involvement in the process.