Lesson 11A: Idioms and Collocations

Common Business Idioms and Collocations from Scenario 11

This lesson covers common idioms and important collocations used in business contexts. Collocations are words that commonly go together in natural English. Each expression is defined and illustrated with an example sentence.

Idioms

Resonate with
Definition: To evoke a feeling of shared emotion or belief; to connect deeply with someone or something.
Example: The company's sustainability message resonates with environmentally conscious consumers.
Get back to you
Definition: To respond or reply to someone at a later time, usually after obtaining more information or making a decision.
Example: I need to review the proposal with my team, and I'll get back to you by Friday.

Collocations

Global fan base
Definition: A worldwide group of supporters or admirers.
Example: The artist's global fan base spans over 50 countries.
Brand's image
Definition: The public perception and reputation of a company or product.
Example: Consistent quality helps maintain our brand's image in the marketplace.
Long-standing reputation
Definition: A well-established and enduring public image or status built over a long period of time.
Example: The company's long-standing reputation for excellence attracts top talent.
Brand's values
Definition: The core principles and beliefs that guide a company's operations and identity.
Example: Sustainability and innovation are central to our brand's values.
International appeal
Definition: The ability to attract interest and support from people in different countries worldwide.
Example: The product's simple design gives it broad international appeal.
Final decision
Definition: The ultimate choice or conclusion reached after consideration of all options.
Example: The board will make the final decision on the merger next week.
One-month trial period
Definition: A specified 30-day timeframe during which something is tested or evaluated.
Example: Customers can test our software with a one-month trial period before purchasing.
Respectful relationship
Definition: A healthy, courteous, and constructive connection between parties.
Example: Maintaining a positive and respectful relationship with suppliers ensures long-term success.

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