Lesson 11B: Vocabulary

Business Vocabulary from Scenario 11 (B1+ Level)

This lesson presents important business vocabulary used in Scenario 11. Each word is defined and illustrated with an example sentence relevant to business contexts.

Ramifications
Definition: Consequences or effects of an action or decision, especially when complex or unwelcome.
Example: We need to carefully consider the ramifications of changing our pricing structure.
Versatility
Definition: The ability to adapt or be used in many different ways; flexibility and multi-functionality.
Example: The product's versatility makes it suitable for both professional and personal use.
Demographics
Definition: Statistical data about populations and particular groups within them, often used to identify market segments.
Example: We analyzed the demographics to determine which age groups prefer our product.
Acknowledge
Definition: To accept or recognize the truth or existence of something; to admit.
Example: The company was quick to acknowledge the mistake and offer compensation.

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