Lesson 12A: Idioms and Collocations

Common Business Idioms and Collocations from Scenario 12

This lesson covers common idioms and important collocations used in business contexts. Collocations are words that commonly go together in natural English. Each expression is defined and illustrated with an example sentence.

Idioms

Catch up with
Definition: To talk to someone you have not seen for some time and find out what they have been doing; to reconnect with someone.
Example: Let's catch up with the team after the conference to hear about their experiences.
Live up to the hype
Definition: To be as good as people said it would be; to meet or exceed expectations that were built up through promotion or publicity.
Example: The new software really lives up to the hype—it's even better than advertised.

Collocations

Super Bowl halftime show
Definition: The entertainment performance that takes place during the break in the middle of the Super Bowl, America's biggest sporting event.
Example: Performing at the Super Bowl halftime show is one of the highest honors for an entertainer.
Positive reception
Definition: A favorable or welcoming response from an audience or the public.
Example: Our product launch received a positive reception from industry experts.
Career highlight
Definition: A particularly memorable or significant achievement or moment in one's professional life.
Example: Winning the industry award was a major career highlight for the young entrepreneur.
Skincare routine
Definition: The regular series of steps and products used to care for and maintain healthy skin.
Example: A consistent skincare routine is essential for maintaining healthy, youthful-looking skin.
Joint endorsement
Definition: A promotional agreement where two or more people publicly support or recommend a product together.
Example: The joint endorsement by both athletes significantly boosted the brand's credibility.
Collective influence
Definition: The combined power or effect that multiple people or groups have together.
Example: The collective influence of all our brand ambassadors reaches millions of consumers.
Powerful impact
Definition: A strong and significant effect or impression on something or someone.
Example: The CEO's speech had a powerful impact on employee morale.

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