Lesson 14B: Vocabulary

Business Vocabulary from Scenario 14 (B1+ Level)

This lesson presents important business vocabulary used in Scenario 14. Each word is defined and illustrated with an example sentence relevant to business contexts.

Multigenerational
Definition: Involving or relating to several different generations of people.
Example: The company values its multigenerational workforce, which brings diverse perspectives.
Integration
Definition: The act of combining or incorporating elements together to form a unified whole.
Example: Successful product integration in the storyline made the advertisement feel natural.
Authentic
Definition: Genuine, real, and sincere; not false or imitation.
Example: Customers increasingly demand authentic brand experiences and transparent communication.
Outdo
Definition: To perform better than or surpass someone or something; to exceed in quality or achievement.
Example: Our new marketing strategy will outdo anything our competitors have tried.
Chaos
Definition: Complete disorder or confusion; a state of disorganization.
Example: The project launch was organized chaos as teams rushed to meet the deadline.
Climax
Definition: The most intense, exciting, or important point of something; the peak or culmination.
Example: The product reveal was the climax of the three-hour presentation.
Phenomenal
Definition: Remarkably impressive or extraordinary; exceptional in quality or achievement.
Example: The sales team achieved phenomenal results this quarter, exceeding targets by 150%.

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