Dictation/Summaries for "Beautiful Year" Just4you Ad Campaign

Note: The dictations below double as a summary for each lesson.
For instructors: Have the students look over the 7 sentences. Then choose 3 or 4 to give as a dictation.

Why dictations? In short, the combination of auditory, visual, and tactile learning increases retention.

Lesson 1 Marketing Strategy

Dictation audioVid 1
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  1. The marketing team at Beautiful Years needs to promote their new cosmetics line, Just4you, designed for middle-aged women.
  2. To stand out, they suggest personalized beauty consultations and partnerships with beauty influencers.
  3. Organizing a beauty event with local celebrities could create excitement and attract attention to the new product line.
  4. Exclusive discounts and limited-edition gift sets will generate buzz and encourage customers to try their products.
  5. Building strong customer relationships and providing excellent service are key to long-term success.
  6. Social media campaigns, like user-generated content and contests, will help spread the word about Just3you.
  7. Patience and persistence are essential, as success in marketing takes time.

Lesson 2 Overcoming Resistance

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  1. The team discusses why their healthier, anti-aging products faced resistance from customers loyal to other brands.
  2. They plan to improve messaging by explaining the long-term skin health benefits.
  3. Scientific evidence and customer testimonials will build credibility and convince hesitant buyers.
  4. Personalized marketing will address individual concerns, make customers feel understood, and build trust.
  5. Partnering with skincare influencers and experts can reduce doubts and increase credibility.
  6. Persistence and continuous education are essential to change customer perceptions.
  7. By remaining committed, and adapting when necessary, they believe they can win over their target market.

Lesson 3 Event Planning

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  1. The team discusses organizing a fashion show at a mall to promote their cosmetics line.
  2. They plan to seek approval from mall management, as the event could increase foot traffic for the mall as well.
  3. The marketing department will lead the event, collaborating with fashion experts and event professionals.
  4. Partnering with local boutiques and clothing brands will create a win-win situation.
  5. Models will be sourced through agencies and open casting calls, ensuring diversity.
  6. Social media and interactive activities will engage the audience and maximize reach.
  7. They will promote through mall newsletters, local media, and digital ads.

Lesson 4 Mall Promotion

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  1. The team plans a mall promotion with free makeovers to introduce their healthier skincare products to resistant middle-aged customers.
  2. A dedicated booth or pop-up beauty station in a high-traffic area will attract visitors and demonstrate the products’ transformative effects.
  3. Beauty experts will provide personalized consultations and recommend suitable products based on individual skin types and concerns.
  4. Creating a welcoming ambiance with soothing music, comfortable seating, and refreshments will encourage customers to stay and engage.
  5. Informational brochures will be available for customers to take home, helping them make informed purchasing decisions later.
  6. Exclusive discounts and gift-with-purchase offers will incentivize immediate sales and create a sense of urgency.
  7. Social media will be used to share before-and-after photos and user-generated content, showcasing the products’ effectiveness and building trust.

Lesson 5 Celebrity Selection

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  1. The team discusses selecting a celebrity to promote their healthier skincare cosmetics to middle-aged women.
  2. Sandra Bollox and Julie Roberto are considered for their timeless beauty and natural, radiant appearances.
  3. Jenny Rodrigez is chosen for her influence, commitment to wellness, and age-defying image.
  4. Her diverse background and global recognition make her relatable and aspirational for a wide audience.
  5. Jenny’s massive social media following ensures significant exposure and cross-promotion opportunities.
  6. Her endorsement is expected to boost brand visibility, credibility, and establish trust in the industry.
  7. The team decides to reach out to Jenny Rodrigez’s team to explore collaboration opportunities.

Lesson 6 Partnership Strategy

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  1. Marketing manager Sarah is assigned to lead the project of securing Jenny Rodrigez as the celebrity endorser.
  2. Sarah will assemble a team with expertise in celebrity partnerships, contract negotiations, and public relations.
  3. The team will contact Jenny through a professional talent agency, using industry connections or an entertainment lawyer.
  4. A comprehensive proposal will highlight brand alignment with Jenny’s values and the benefits for both parties.
  5. Researching Jenny’s recent projects and interests will help customize the proposal and demonstrate thorough preparation.
  6. Professionalism, persistence, flexibility, and transparent communication are emphasized for successful negotiations.
  7. The team aims to build a mutually beneficial partnership by accommodating Jenny’s requirements and maintaining open dialogue.

Lesson 7 Ethical Concerns

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  1. Jenny Rodrigez’s representative raises ethical concerns about child labor, environmental practices, and animal testing.
  2. The team prepares to address these concerns by presenting strict policies against child labor and compliance with international labor standards.
  3. They will showcase environmental sustainability efforts, including carbon footprint reduction, waste management, and responsible ingredient sourcing.
  4. Cruelty-free certifications and alternative testing methods, such as in vitro testing, will be highlighted to address animal testing concerns.
  5. Transparent communication, including documentation and third-party endorsements, will provide tangible evidence of their ethical commitment.
  6. The team proposes joint charitable initiatives focused on child welfare, environmental conservation, and animal rights.
  7. They express willingness to adjust practices to align with Jenny’s values and build a strong, ethical partnership.

Lesson 8 Corporate Responsibility

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  1. Sarah assures Charles that the company enforces strict policies against child labor and complies with international labor standards through regular audits.
  2. Factories are located in countries like South Korea and Singapore, chosen for their commitment to ethical labor practices and fair wages.
  3. The company prioritizes environmental sustainability with energy-efficient processes and responsible sourcing.
  4. Animal testing is avoided; instead, the company uses approved alternative methods like in vitro testing and computer modeling.
  5. The company supports charitable organizations such as Women and Children First, NAFC, and MCOA.
  6. Regular environmental audits and transparent reporting demonstrate ongoing efforts to reduce their environmental footprint.
  7. Sarah emphasizes the company’s dedication to ethical practices, aligning with Jenny Rodrigez’s values.

Lesson 9 Contract Negotiations

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  1. Sally and Charles discuss payment options, considering a flat rate, percentage of sales, and stock options.
  2. Stock options are dismissed due to concerns about Jenny appearing too affiliated with the company.
  3. They agree on a percentage fee for annual endorsement of four specific products: serum, contours, eye shadow, and foundation.
  4. The contract will be renewable annually by mutual agreement, allowing flexibility and performance evaluation.
  5. Charles requests complimentary products for Jenny as part of the deal.
  6. Sally agrees to include regular, complimentary product distribution in the contract.
  7. The agreement ensures fair compensation tied to product success and maintains Jenny’s independent status.

Lesson 10 Product Trial

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  1. Jenny requests a month-long trial of the products before signing the contract to ensure her honest approval and check for allergies.
  2. Sally agrees, arranging to send Jenny sufficient quantities of each product for thorough assessment.
  3. Charles is surprised to learn the company started negotiations with Kashira as a backup.
  4. Sally explains that protecting the company’s interests requires exploring alternative partnerships until a contract is signed.
  5. She reassures Charles that Jenny will still have first choice, but backup options are necessary.
  6. Charles appreciates the transparency and understands the company’s need to safeguard its position.
  7. Both agree to keep communication open and address Jenny’s concerns while balancing the company’s interests.

Lesson 11 Brand Alignment

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  1. Jack argues Kashira’s global fan base and energetic personality make her a better endorsement choice.
  2. Sarah and Sally prefer Jenny for her reputation with middle-aged women and alignment with aging values.
  3. Jack counters that Kashira’s international appeal and women-empowerment focus also resonate with the target market.
  4. Sally and Sarah agree to consider Jack’s points but emphasize their commitment to Jenny and the promise of first choice.
  5. They acknowledge potential ramifications of switching to Kashira and stress the need for integrity and transparency.
  6. The team plans to communicate openly with Jenny, explaining their decision and expressing gratitude for her involvement.
  7. Sally and Sarah will get back to Jack after finalizing their decision, prioritizing professionalism.

Lesson 12 Collaboration Idea

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  1. Kashira and Jenny reminisce about their Super Bowl halftime show performance and its success.
  2. Both express admiration for the Just4you product line, confirming it lives up to its claims.
  3. Kashira suggests a joint endorsement, highlighting their strong working relationship and shared belief in the products.
  4. Jenny agrees, noting their chemistry and the potential impact of combining their influence to promote Just4you.
  5. They decide to discuss the joint endorsement idea with Sally and Sarah.
  6. Both stars believe their collaboration would resonate with fans and the target audience.
  7. The conversation ends with excitement about exploring the joint endorsement opportunity.

Lesson 13 Finalizing the Deal

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  1. Charles proposes a joint endorsement with Kashira and Jenny, sparking excitement among the team.
  2. Sally and Sarah express concern about potential personality clashes, but Charles cites their successful collaboration history.
  3. Logistics of scheduling joint commercials are discussed, with Charles confident in coordinating their busy schedules.
  4. Sally mentions reducing the percentage fee, but Charles clarifies that money isn’t their priority—they want a fun collaboration.
  5. Both stars genuinely enjoy the Just4you products and want to work together.
  6. Charles reveals he and Jack took the lead on the deal for practicality.
  7. Sally and Sarah agree to send both contracts to Charles for signatures, finalizing the joint endorsement.

Lesson 14 Creative Vision

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  1. Kashira and Jenny propose a full-scale music video instead of traditional commercials to showcase the line.
  2. The video’s tone will blend energy and heartfelt emotion, featuring family connections and relatable moments.
  3. The song title, "Beautiful Years," naturally integrates the brand name and celebrates beauty at every life stage.
  4. The narrative arc starts with intimate nighttime family moments and skincare routines in both celebrities’ homes.
  5. Morning scenes depict chaotic but joyful family life, including children, pets, and breakfast preparations.
  6. The video transitions to backstage, highlighting professional makeup application with Just4you products.
  7. The climax features Kashira and Jenny performing together, culminating in a multigenerational family reunion backstage.