English Lesson
Steve Jobs Loses Apple
[English Lesson]
Getting Started

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Leadership and Corporate Structure

After the success of the Apple II, Steve Jobs became a prominent figure in the technology industry. His leadership style and vision for Apple were instrumental in shaping the company's early years. However, as Apple grew, Jobs faced challenges within the corporate structure that would eventually lead to his departure.

Leadership Roles

In 1980, Apple went public with an initial public offering (IPO), which made Jobs a multimillionaire at the age of 25. As the company expanded, Jobs became increasingly involved in its leadership. He was not just a co-founder but also a charismatic leader who inspired innovation and creativity within Apple.

However, Jobs' leadership style was often described as intense and demanding. He was known for pushing his team to achieve perfection, which sometimes led to conflicts. Despite these challenges, his vision for Apple was clear: to make technology accessible and user-friendly for everyone.

Corporate Governance

As Apple grew, so did its corporate structure. The company had a board of directors responsible for overseeing major decisions and ensuring the company's success. The board included experienced executives like John Sculley, who was hired as CEO in 1983. Sculley was tasked with managing Apple's rapid growth and stabilizing its operations.

Conflict and Departure

Despite his success, Steve Jobs faced increasing tension with the board and John Sculley. Jobs wanted to focus on innovation and product development, while Sculley emphasized profitability and market share. This conflict ultimately led to a power struggle between Jobs and Sculley.

In 1985, the board sided with Sculley, and Steve Jobs was ousted from Apple. This decision was a significant setback for Jobs, but it also marked the beginning of a new chapter in his career.

Lessons in Corporate Leadership

Steve Jobs' experience at Apple teaches us several important lessons about corporate leadership:

After leaving Apple, Jobs went on to found NeXT, a company focused on educational computing, and acquired Pixar Animation Studios. These ventures allowed him to explore new areas of innovation and leadership.

Steve Jobs' story highlights the complexities of corporate leadership and the importance of aligning vision with strategy. His legacy continues to influence how companies approach innovation and leadership today.

Comprehension Questions
  1. What significant event occurred in 1980 that contributed to Steve Jobs' wealth and Apple's expansion? 
    Answer Apple went public with an initial public offering (IPO).
  2. Describe Steve Jobs' leadership style as portrayed in the article.
    Answer Intense, demanding, charismatic, and focused on innovation and perfection.
  3. Who was John Sculley, and what role did he play at Apple?
    Answer John Sculley was hired as CEO in 1983, tasked with managing Apple's growth and stabilizing operations.
  4. What was the primary conflict between Steve Jobs and John Sculley?
    Answer Jobs focused on innovation and product development, while Sculley emphasized profitability and market share.
  5. What were two key ventures Steve Jobs pursued after leaving Apple?
    Answer NeXT (educational computing) and Pixar Animation Studios.
  6. What are three key lessons about corporate leadership that can be learned from Steve Jobs' experiences at Apple?
    Answer Balancing vision with reality, conflict resolution, and adaptability.
Discussion
  1. Discuss the potential benefits and drawbacks of giving too much priority to either innovation or profitability. How to achieve a balance between the two?