English Lesson
Apple's Turnaround
Vocabulary from article
  1. at the helm

    • She was at the helm of the project and made all the important decisions.
    • Although he was at the helm during the crisis, he managed to keep the team motivated and focused on their goals.
  2. cost-effective

    • Buying a used car can be more cost-effective than buying a new one.
    • The company chose a cost-effective solution that reduced expenses without sacrificing quality.
  3. sector

    • Many people work in the technology sector because it is growing fast.
    • The healthcare sector has seen significant changes due to new government policies and technological advances.
  4. plummeted

    • The price of oil plummeted after a new supply was discovered.
    • After the scandal, the company's stock price plummeted, causing investors to lose confidence quickly.
  5. implemented

    • The school implemented a new rule to improve student behavior.
    • The government implemented several policies to support small businesses during the economic downturn.
  6. conducted

    • The teacher conducted a survey to find out what students thought about the new schedule.
    • Researchers conducted extensive experiments to test the effectiveness of the new drug.
  7. analysis

    • We did an analysis of the test results to see where students needed help.
    • The financial analysis revealed that the company was spending too much on unnecessary expenses.
  8. operations

    • The factory's operations were stopped for a day because of a power failure.
    • The company improved its operations by replacing the factory's' outdated machines with modern ones.
  9. innovation

    • The new phone design shows great innovation in technology.
    • Innovation is essential for companies that want to stay competitive in fast-changing markets.
  10. complex

    • The instructions for the game were too complex for young children to understand.
    • Although the problem seemed complex, the team found a simple solution after careful discussion.
  11. range

    • The store sells a wide range of products, from clothes to electronics.
    • The company offers a range of services that cater to both small businesses and large corporations.
  12. product line

    • The company introduced a new product line focused on eco-friendly items.
    • Expanding the product line allowed the business to attract more customers and increase sales.
  13. core

    • Math is a core subject in most school curriculum.
    • The core values of the company include honesty, innovation, and customer satisfaction.
  14. streamline

    • The manager wanted to streamline the process to save time and reduce errors.
    • By adopting new technology, the company was able to streamline its operations and improve productivity.
  15. eliminating

    • The school is eliminating old textbooks to make room for new digital materials.
    • By eliminating unnecessary steps in the workflow, the team increased overall efficiency.
  16. aligned

    • The team's goals were aligned with the company's mission to provide excellent service.
    • It is important that employee objectives are aligned with the strategic goals of the organization.
  17. restructuring

    • The company announced a restructuring to reduce costs and improve competitiveness.
    • During the restructuring, several departments were merged to create a more unified organization.
  18. cost-cutting

    • The business started cost-cutting measures to survive the economic crisis.
    • Effective cost-cutting strategies helped the company maintain profitability despite lower sales.
  19. layoffs

    • There were many layoffs after the company lost a major client.
    • The CEO explained that the layoffs were necessary to ensure the long-term survival of the company.
  20. closure

    • The closure of the factory affected many workers in the town.
    • Following the closure of several stores, the company shifted its focus to online sales.
  21. underperforming

    • The manager decided to replace the underperforming employees with new hires.
    • The company closed the underperforming branch to concentrate resources on more profitable locations.
  22. research and development

    • The company invested heavily in research and development to create new products.
    • Strong research and development efforts are crucial for maintaining a competitive edge in technology industries.
  23. groundbreaking

    • The scientist made a groundbreaking discovery that changed the field of medicine.
    • The company launched a groundbreaking product that introduced new features never seen before.
  24. revitalizing

    • The city is revitalizing its downtown area to attract more tourists and businesses.
    • Efforts to revitalize the brand included updating the logo and launching new advertising campaigns.
  25. develop software

    • The team works hard to develop software that meets the needs of their customers.
    • The company hired experts to develop software capable of handling complex data analysis tasks.
  26. platform

    • The new social media platform allows users to share videos and photos easily.
    • Developers created a versatile platform that supports multiple applications and services.
  27. stabilize

    • The government took action to stabilize the economy after the financial crisis.
    • Measures were introduced to stabilize the market and prevent further fluctuations in prices.
  28. stability

    • Financial stability is important for businesses to plan for the future.
    • The company achieved greater stability by diversifying its products and entering new markets.
  29. milestone

    • Graduating from university is an important milestone in a person's life.
    • The launch of the new product marked a significant milestone in the company's history.
  30. turnaround

    • The team's quick turnaround helped them win the game after being behind.
    • The business experienced a remarkable turnaround after implementing new management strategies.
  31. renewed

    • She felt a renewed sense of energy after taking a short break.
    • The company showed a renewed commitment to customer service following recent complaints.
  32. reputation

    • The restaurant has a good reputation for its delicious food and friendly staff.
    • Maintaining a positive reputation is essential for attracting and keeping loyal customers.
  33. streamlining

    • Streamlining the workflow helped the team complete projects faster and with fewer mistakes.
    • The company focused on streamlining its supply chain to reduce delays and costs.
  34. long-term

    • Good habits help people achieve long-term success in their careers.
    • Investing in education is a long-term strategy that benefits both individuals and society.
  35. collaborating

    • The two companies are collaborating on a new project to develop green technology.
    • By collaborating with international partners, the firm expanded its reach into new markets.
  36. adapt

    • Animals must adapt to changes in their environment to survive.
    • Businesses need to adapt quickly to changing market conditions to remain competitive.
  37. innovate

    • The company tries to innovate by creating products that no one else has.
    • To stay ahead, the firm continuously seeks ways to innovate and improve its services.
  38. adversity

    • She showed great strength in facing adversity during difficult times.
    • Many successful people have learned valuable lessons by overcoming adversity in their lives.