Steve Jobs returned to Apple in 1997 and changed the company's marketing and branding.
The "Think Different" campaign featured iconic figures like Einstein and Gandhi, emphasizing that innovative thinkers are the ones who transform the world.
Jobs was well-known for his exciting product launch events where he presented new Apple products.
His meticulous approach to product presentations, combining technology with elegant design, helped Apple differentiate itself in an increasingly competitive market.
Under his leadership, Apple built a strong brand that made customers very loyal to the company.
Jobs' legacy in marketing demonstrates how creating an emotional connection with consumers and telling compelling stories can establish a sophisticated brand identity.
His work with Apple shows that good marketing and design can make a company very successful.