Technology and Devices

• App Store
  
  — A digital platform for downloading applications, introduced by Apple in 2008.
  
  Users can explore the App Store to find games and tools that suit their needs.

• Digital ecosystem
  
  — An integrated system of hardware, software, and services, like Apple’s iTunes and App Store.
  
  The company created a digital ecosystem that connects its apps, devices, and services for a better user experience.

• Internet browsing
  
  — The ability to access and view websites, a key feature of modern smartphones.
  
  She spends her evenings doing internet browsing to research travel destinations.

• iPhone
  
  — Apple’s revolutionary smartphone, launched in 2007, combining a phone, internet device, and music player.
  
  Many people admire the iPhone for its powerful performance and stylish look.

• iPod
  
  — Apple’s portable music player, launched in 2001, which transformed digital media consumption.
  
  The iPod made it easy for people to enjoy their favorite songs wherever they went.

• Smartphone
  
  — A mobile device that combines phone functionality with computing capabilities.
  
  With a smartphone, you can manage your daily tasks and stay in touch with friends.

• Touchscreen
  
  — A display that responds to touch, allowing intuitive interaction without physical buttons.
  
  The new tablet has a touchscreen that responds quickly to every touch.

• User-friendly design
  
  — Products designed to be intuitive and easy to use, a hallmark of Apple’s approach.
  
  This app’s user-friendly design helps people complete tasks without confusion.

Innovation and Change

• Innovation
  
  — The process of creating new ideas, products, or methods that drive progress.
  
  Their focus on innovation resulted in a product that changed the market.

• Mobile industry
  
  — The sector focused on mobile devices and services, reshaped by smartphones.
  
  The mobile industry is growing fast, with new features introduced every year.

• Smartphone industry
  
  — The market for smartphones, which grew rapidly after the iPhone’s launch.
  
  The smartphone industry faces pressure to create devices that are both affordable and advanced.

• Technology
  
  — The application of scientific knowledge for practical purposes, central to modern advancements.
  
  Technology improves our lives by making tasks faster and more efficient.

Business and Corporate Strategy

• Business model
  
  — A company’s plan for generating revenue and profit, like Apple’s hardware-software integration.
  
  The company’s business model relies on selling eco-friendly products online.

• Business strategy
  
  — Long-term plans to achieve business goals, such as Apple’s focus on innovation.
  
  Their business strategy focuses on attracting younger customers through social media.

• Corporate governance
  
  — The system of rules and practices that direct a company’s operations.
  
  Strong corporate governance ensures the company operates fairly and transparently.

• Corporate politics
  
  — Internal power dynamics and decision-making processes within a company.
  
  She learned to handle corporate politics to gain support for her ideas.

• Corporate turnaround
  
  — The process of reviving a struggling company, as Jobs did with Apple in 1997.
  
  A corporate turnaround saved the business from closing after years of losses.

• Investment
  
  — Allocating resources, such as Microsoft’s $150 million investment in Apple.
  
  He made a smart investment in a company that develops renewable energy solutions.

• Market needs
  
  — The demands and preferences of consumers that businesses aim to satisfy.
  
  The product was designed to meet market needs for affordable and reliable technology.

• Negotiation
  
  — The process of reaching agreements, crucial in partnerships and deals.
  
  The negotiation between the two teams led to a fair deal for everyone.

• Partnership
  
  — A collaborative relationship between companies, like Apple and Microsoft in 1997.
  
  The partnership with a local supplier improved the company’s production process.

• Strategic partnership
  
  — A long-term alliance for mutual benefit, often involving shared resources or goals.
  
  A strategic partnership with a software firm helped them launch a new app.

Leadership and Management

• Adaptability
  
  — The ability to adjust to new conditions, a key trait of successful leaders.
  
  Her adaptability allowed her to lead the team through unexpected challenges.

• Collaboration
  
  — Working together across teams or companies to achieve common goals.
  
  Collaboration between designers and engineers produced an excellent final product.

• Communication
  
  — The exchange of information, essential for leadership and teamwork.
  
  Good communication keeps the team informed and motivated during projects.

• Conflict resolution
  
  — The process of resolving disagreements, vital in corporate settings.
  
  His talent for conflict resolution stopped arguments from slowing down the work.

• Excellence
  
  — A commitment to high standards, as demanded by Jobs at Apple.
  
  Example Sentence: The manager pushes the team to achieve excellence in every detail.

• Focus
  
  — Concentrating efforts on core priorities, a strategy Jobs used to streamline Apple.
  
  Her focus on the deadline kept the project on track despite distractions.

• Leadership
  
  — The ability to guide and inspire others toward a vision.
  
  Example Sentence: Effective leadership builds trust and encourages everyone to contribute.

• Leadership styles
  
  — Different approaches to leading, such as Jobs’ visionary and demanding style.
  
  Some prefer strict leadership styles, while others thrive under a more relaxed approach.

• Risk
  
  — The potential for loss or failure, often necessary for innovation.
  
  Example Sentence: Taking a risk on a bold idea paid off with huge success for the startup.

• Vision
  
  — A clear, long-term goal or idea that guides decision-making.
  
  Example Sentence: The CEO’s vision for the future inspired the company to aim higher.

Marketing and Branding

• Branding
  
  — Creating a unique identity for a product or company, like Apple’s "Think Different" campaign.
  
  Their branding uses bright colors and a fun logo to attract attention.

• Consumer expectations
  
  — What customers anticipate from a product or service, shaped by marketing.
  
  The company listens to consumer expectations to improve its services.

• Emotional connection
  
  — Building a bond with consumers through storytelling and design.
  
  The ad built an emotional connection by showing a family enjoying the product.

• Marketing
  
  — Promoting products or services to attract customers.
  
  A clever marketing plan boosted the product’s popularity in just a few months.

• Storytelling
  
  — Using narratives to engage audiences, a key part of Apple’s product launches.
  
  In effective advertising, storytelling places the consumer in the role of a hero, with the product serving as the tool that enables their transformation or solves their problems.

Workplace and Productivity

• Productivity
  
  — The efficiency of work and output, enhanced by tools like smartphones.
  
  The new system increased productivity by reducing time spent on paperwork.

• Workplace culture
  
  — The shared values and practices within a company, like Apple’s focus on innovation.
  
  A supportive workplace culture makes employees feel valued and happy.

Entrepreneurship

• Entrepreneur
  
  — A person who attempts to make a profit by starting a company. There is usually high financial risk involved.
  
  As an entrepreneur, Clark Pendam, 40, has created five new businesses and was a multi-millionaire by the age of 30.

• Entrepreneurship
  
  — The process of starting and running a business, often involving risk and innovation.
  
  His journey in entrepreneurship began with a small idea and a lot of hard work.