Jobs and Music Industry

  1. In 2001, Apple launched the iPod when the music industry faced problems with illegal file-sharing.
  2. Steve Jobs saw an opportunity to create a legal and profitable music platform with iTunes.
  3. Music companies were worried about piracy and losing money from digital music sales.
  4. Jobs convinced them by offering a secure system and a low price of 99 cents per song.
  5. The iTunes Music Store opened in 2003 and sold one million songs in its first week.
  6. This success showed that a legal platform could fight piracy and help the music industry.
  7. Jobs’ strategy transformed how people buy and listen to music, makeing Apple a leader in digital media access.