# Podcast: Have a coke and a ... Santa? ## Match Excerpts from the podcast The man on the street corners^^ ringing bells during the Christmas holidays. Not really a big fan of^^ sitting on a stranger's lap. So what do these two things^^ have in common? Santa wasn't always^^ a jolly fat man with a red suit. # Podcast: Have a coke and a ... Santa? ## Match Excerpts from the podcast Coca-Cola imprinted our modern ^^view of Santa into the public mind. Santa was seen in many different ways ^^— tall, thin, wearing blue, green, or brown. Nobody wanted to drink cold soda ^^in the dead of winter. He made the suit bright red and white ^^specifically to match the Coca-Cola logo. # Podcast: Have a coke and a ... Santa? ## Match Excerpts from the podcast So they dressed Santa^^ in corporate colors? This ad campaign ran for thirty-three^^ consecutive years until 1964. So they took a popular legend and ^^slapped their branding on him. Coca-Cola didn't invent Santa, but their marketing department cemented today's version of Santa.
Podcast: Have a coke and a ... Santa?
Matching Exercise
Tap a card below, then select its correct matching counterpart.
Match Excerpts from the podcast
The man on the street corners
Not really a big fan of
So what do these two things
Santa wasn't always
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Match Excerpts from the podcast
Coca-Cola imprinted our modern
Santa was seen in many different ways
Nobody wanted to drink cold soda
He made the suit bright red and white
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Match Excerpts from the podcast
So they dressed Santa
This ad campaign ran for thirty-three
So they took a popular legend and
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