This comprehensive General Business English course builds confidence in everyday workplace communication while developing key professional skills. It can be flexibly taught as:
General Business English (broad focus on meetings, collaboration, and professional discourse)
Business Meetings (leading/participating, turn-taking, agreeing/disagreeing)
Marketing & Brand Promotion (strategies, events, social media, overcoming consumer resistance)
Negotiations & Deal-Making (contracts, concessions, ethical bargaining)
Business Ethics & Corporate Responsibility (child labor, environment, animal testing, sustainability)
Key features:
Authentic, engaging dialogues packed with practical business idioms and expressions
Progressive storyline that motivates learners and mirrors real international business projects
Opportunities for role-plays, discussions, vocabulary expansion, and creative output
Target audience: Professionals, business students, or career-focused learners who want to communicate fluently and confidently in international or English-speaking work environments.
Upper-Intermediate (CEFR B2 / Vantage) Ideal for learners at solid B1+ who are ready to advance, or those already at B2 seeking practical fluency in business contexts. The language features:
A wide range of everyday and business-specific vocabulary, including common idioms (e.g., "think outside the box," "go the extra mile," "hit the nail on the head")
Varied sentence structures with good control of connectors, relative clauses, passives, and conditionals
Natural, polite professional tone and coherent discourse typical of effective meetings and negotiations
This level aligns with major B2 Business English programs (e.g., Market Leader Upper-Intermediate, Business Result Upper-Intermediate), where learners handle detailed discussions on concrete and some abstract topics with increasing independence and accuracy.
Participating in and leading effective business meetings
Brainstorming marketing ideas and promotion strategies (events, social media, user-generated content)
Addressing consumer resistance and building trust
Selecting and negotiating celebrity endorsements
Ethical business practices (child labor, environmental sustainability, cruelty-free testing, charitable initiatives)
Contract and financial negotiations (fees, percentages, renewals, trial periods)
Event planning (mall promotions, fashion shows, free makeovers)
Creative collaboration and project management (joint campaigns, music video production)
Professional language: idioms/expressions, polite persuasion, building rapport, handling challenges